
full groom
The whole works, from wash through to a finished, tidy coat.
Book a groomdogs of Spellbrook
Pooch'd is a dog grooming salon run by Pennie at The Siding on Spellbrook Lane East, just outside Bishop's Stortford. Full grooms, clips, trims and baths, plus DIY wash baths you can use yourself.
Book a groomBook a groomwhat we do
From a first puppy groom to a full clip, every dog is handled gently and given time to settle. Ask us what suits your dog's coat.

The whole works, from wash through to a finished, tidy coat.
Book a groom
A clip down the body to take the weight out of a thick or overgrown coat.
Book a groom
A tidy trim around the face and ears to keep eyes and ears clear.
Book a groom
A gentle first visit so your puppy learns there is nothing to worry about.
Book a groom
A proper wash and blow dry, with deshedding if your dog needs it.
Book a groomReviews
Rated 4.8 out of 5 across 19 Google reviews.
“Fantastic dog groomers!! Pennie is friendly and professional. She always does an excellent job at grooming my dog and making him comfortable throughout the whole process. … She uses high quality products, my dog always comes out smelling amazing and his fur is always sooo soft and shiny.”
“My dog absolutely loved going to pooch'd. Pennie was so welcoming and kind when I first arrived and my pooch instantly loved her! I felt very at ease leaving my dog with Pennie. The salon was very clean, spacious and well-laid out.”
“I love how gorgeous my dogs look after Pennie grooms them. My dogs are quite nervous and she's always so patient and shows them love. Thank you Pennie”
“We bring our furry friend in every 6 weeks for a pamper and every time he comes out looking and smelling amazing. … Thank you for always caring for our little pooch.”
“Absolutely amazing service, so friendly and knowledgeable! It's a lovely place for the dogs! We have our dog washed and deshedded; afterwards they always smell really fresh and feel super soft!”
“We have been taking our working cocker spaniel there since it opened and he always comes out looking and smelling amazing. Wouldn't go anywhere else, fab service all the way.”
FAQs
Nervous dogs are very welcome, and owners tell us Pennie is patient and shows them plenty of love. Tell us what your dog finds difficult when you book so we can plan around it.
Several of our regulars have allergies and skin irritation, and their owners come back because of the products and techniques we use. Mention it when you book and we will talk it through with you.
Yes, the salon has baths set up for DIY washes, which suits dogs who swim in the local streams. Give us a ring to check one is free.
We do, and a puppy's first groom is a service in its own right. It is kept calm and simple so your puppy gets used to being handled.
Yes, a face and ear trim or a body clip can be booked on their own. Ask us which option suits your dog's coat at the moment.
We are at The Siding, Spellbrook Ln E, Spellbrook, Bishop's Stortford CM22 7SE. The salon is open Monday to Friday, 9:00 AM to 4:00 PM, and closed on Saturday and Sunday.
Good to know
A few things we get asked about between appointments.

Small things you can do at home and on the day to help a worried dog settle before a groom.

How a few minutes of brushing keeps a coat from matting and makes the next appointment easier on your dog.

What to do with a wet, muddy dog when you get home, and when a proper bath is the better answer.